Google As a Training Tool – Vol 2.3 Training Part 4

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So far we have covered two free ways of obtaining internet marketing information that you can use to train yourself, or preferably supplement a more structured training method. Here we will continue to explore another free source of information.

Unless today is the first day you have ever seen a computer you probably use this tool every day. It is the gateway to the internet the most highly trafficked website there is.

Google

Google is like your all access pass to the never-ending stream of information that is the internet. You cannot even use the internet or access any of its information without Google’s help. Of course there are other web browsers, the most prominent being Yahoo, but Google has quickly become the undisputed champ of search engines and they won’t be slowing down anytime soon.

There is a lot to be said about using Google as a marketing tool. From SEO, to Adwords, to Adsense, to Google Slap, to Feedburner, to Blogger, Google has their fingers in a lot of stuff. But for the purpose of this article we are just going to be exploring how to utilize Google as a method of seeking out relevant information for training purposes.

Pros

As you start to become more familiar with internet marketing jargon, Google will quickly become your best friend. At times the internet can actually seem like a small place if you do not really know what you are looking for. Typing in several generic terms that are relatively the same such as internet marketing, online business, work at home, will yield relatively the same results and may leave you discouraged about ever finding information you can use.

But once you know what to search for and you have some specific questions with specific key words Google begins to open up and share its secrets with you. There is just so much quality information out there on the web. As you learn about certain concepts, take what you’ve learned and start doing some targeted searches to find more information and fill in the holes. Of course if you are involved in a quality training program you will want to get as much as you can from that source first and only search elsewhere when necessary, which if it’s good training, shouldn’t be too often.

Cons

Quality websites can sometimes be hard to come by. It is not unusual to do a search and come back with hardly any results, non relevant results, or sketchy websites that you are hesitant to even click on.

Always check the URL under the title and description of each search result to see if it matches up. If the url has nothing to do with the title and description, or it is some weird jumble of letters, dashes and dots you might want to think twice about clicking that link. Unfortunately though, even if you are careful, encounters with malware are sometimes unavoidable.

For this reason, anyone who has a computer that is even just connected to the internet should have a decent antivirus program installed. I recommend Webroot Antivirus although there are many excellent alternatives as well. A good antivirus program will not only give you real-time protection from incoming threats but will also scan your browser search results, identify and then tag safe and unsafe sites.

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