You’ve probably heard the saying “the money’s in the list”, right?
When you hear something like that, it automatically makes you think you need a “big” list, and that you should focus all your efforts on growing the biggest list possible.
But it’s not necessarily the size of your list that determines the size of your income… it’s the responsiveness of your list that really counts.
Here are some tips for building an ultra responsive list…
1) Get Good Traffic
The first step to building a good list is good traffic. You want quality people who are interested in what you have to offer to be on your list, so make sure you’re sending targeted traffic.
There are also some traffic sources that will actually send you fake traffic that makes it seem like you’re getting leads, but all those leads are actually submitted by automated software.
When buying traffic, only buy from sources you know to be trustworthy and use click tracking software like Click Magick.
If you want to know what traffic sources we use and recommend, we have a free team training site we make available to those who join us in NWC (see our NWC review here for more info).
2) Build Trust
When you get a new lead, it’s the start of a new relationship. When a person opts in to your list, they’re giving you permission to communicate with them, and it’s time to start building a relationship of trust.
If you want more sales in your business, you need to build more trust with your list. People ONLY buy when they trust the person or brand they’re buying from.
A great way to build trust is to make videos or write blog posts and send them out to your list. Let them get to know you and see what you’re about. If everything you send to your list is a sales pitch, you won’t get many sales.
If you feel like you don’t have anything to share, read a good book or go through some training and if you learn something valuable, share that. There may be some people on your list who’ve never heard that information before and will thank you for sharing it.
3) Treat The People On Your List Like People
When you sit down to write a broadcast to your list, try to remember that you are writing to real, living, breathing people. Every one of those subscribers is a real person who’s going to be reading what you’re about to write.
Treat the people on your list with respect. Treat them like intelligent human beings, not just potential dollar signs.
You don’t want to come across like a Shamwow infomercial, just trying to sell them something they don’t need, and being really annoying about it in the process.
Remember that these are real people who are looking for a solution to their problem. If you can help them find that solution, that’s when you get paid.
4) Email Often
You might be hesitant to send out too many emails because you think people will get annoyed and complain. The opposite is actually true. You’ll get a lot more spam complaints if you rarely mail to your list because people will forget who you are and think your email is spam without even opening it.
You will get more unsubscribes if you mail often, but that’s actually a good thing. Most autoresponders charge based on the number of subscribers on your list.
Why pay more to keep people who aren’t even interested on your list. If they’re not interested in what you have going on, let them unsubscribe… everyone is better off.
5) Make Unsubscribing Easy
Every time a subscriber marks one of your emails as spam, that automatically registers as a complaint with your autoresponder. Too many complaints and you could get your account suspended. That’s why it’s a good idea to make it as easy as possible for people to unsubscribe.
Your autoresponder company will place an unsubscribe link at the bottom of every email you send. But I sometimes like to make it even easier by placing a second link at the top of the email along with short a message about how to unsubscribe.
Many people who complain are just in a hurry to get through their emails and get annoyed and click spam without thinking of the consequences. By making it really easy for them to unsubscribe, you end up avoiding a lot of unnecessary complaints.
Again, don’t worry about getting more unsubscribes… you only want interested people on your list anyway.
Hopefully these email marketing tips have been helpful to you.
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🙂 Shawn Smith