Once you have developed a solid base of understanding and the fundamental concepts of internet marketing begin to come into focus a bit, it is time to start planning a marketing strategy that works for you. No two people are alike and so no two marketing strategies will ever be exactly alike either.
Your marketing strategy will depend largely on your personality as well as what your current situation is regarding resources. Get ready because it is time to develop your plan.
Test The Waters
A good way to start to get a better picture of what your marketing strategy should look like is to begin testing some methods out a bit. Some people will be comfortable calling people on the phone, some are terrified of it. Some people don’t mind sitting down at a computer screen for hours typing out articles. Some would rather have teeth pulled.
The point is that you need to find out what works for you and the only way to do that is to test out some different marketing methods and see what sticks. A good place to start is to try your hand at some classified advertising, article marketing, and video marketing. These are three very different forms of advertising and they are all free so you can get in some experience without digging into your wallet.
The next thing you will want to do is to take stock of your resources. Are you someone who is in a position to expend more time than money, or the other way around? Your answer to this question will have tremendous implications on the way you choose to go about internet marketing.
I’ve Got Time
If you are low on cash but you have time to spare, then you will want to stick to the low cost and free forms of advertising. These include things like article marketing, video marketing, forum marketing, blogging, social network marketing, etc. These are the kinds of areas you are going to want to focus on in your marketing plan if you are strapped for cash.
Free forms of advertising are always going to be more demanding of your time and attention but these methods are also some of the most effective long term strategies you’ll find. This is where you can build a brand, connect with people and start developing an online footprint.
I’ve Got Money
Conversely, if you find yourself to be in a position where you have money to spend on advertising but not a whole lot of time to work a business you will want to focus on paid advertising methods. These include methods such as solo ads, Google Adwords, Facebook ads, etc.
Paid methods will always present you with a more hands-off, automated approach to your marketing and they can also very often yield better short term results. The difference is that it is less self-sustainable than free methods such as blogging. With paid advertising, if you stop paying it stops working. If done correctly however your ROI should be more than enough to justify the cost of more advertising.