Now that you have set up all of the background workings of your new website it is time to go over how to add new content. Posts and pages are very similar except that posts are dynamic and pages are static. All of your posts will be added to your blog page and they are dynamic in that each time you make a new one the others get pushed down.
Pages on the other hand are static like the pages you will find on a typical website. Pages do not allow comments like posts but they are better for content that you are going to want to stay on your blog all the time and have its own labeled location such as a home page, contact, and about page.
Most likely you will want to use a combination of posts and pages on your site. If you are not going to use your site for blogging (adding regular new content) however, then you will have no use for WordPress’s blogging features and will be better off using only pages.
What to Write
The content that you place on your blog really depends on what your target market is and what your blog is about. As a rule though you want to make your posts informative. The content on your blog is not the place to market your products and services. We will talk more about marketing funnels later but for not it is sufficient to say that the content on your blog should always present value to your readers.
If your website is highly targeted for prospects interested in a specific company then you can still provide value based content by creating posts that explain key components of your business as well as general tips that people will find useful for growing their own businesses.
Basically just write what you know. Continue learning and as you gain more proficiency in your area of expertise share it with your audience. There will always be someone out there who needs what you can offer.
Regardless of what you are writing about however, some basic SEO guidelines should be followed. Before you begin a post you should do some keyword research and plan your post around your keywords. Think of each post as an individual website that you are trying to rank in Google for a specific set of keywords.
You should try to use your keywords often in the body of your post but make sure to keep it sounding natural. Trying to stuff a post with too many keywords is not a good idea.
How to Write a Title
To make a new post navigate to Posts – Add New. The first module you will see on this page is the title box. When writing your title you want to again think about your keywords. Try to use them first if possible. As always though you will want to try and make it sound natural.
If your keyword phrase doesn’t seem to make sense at the front of the title try changing it up a little. It doesn’t have to be perfect just try your best to include the words somewhere in the title.
The next box is the post body module. This is where you will write the content of your post. At the top of this module you will see a control panel that contains all of the editing tools you will need.
1) To add an image to your post click on the add image button.
2) An editing box will now open up. You will see that there are 3 ways to insert an image to your post: from your computer, from a url and from your media library.
- From your computer – If inserting an image from your computer it is a good idea to make sure you are happy with the name of the file before uploading it to your site. Once uploaded the image will be saved in your media library.
- From a url – This option allows you to add an image that is already hosted on another site. You just need to enter the url of the image.
- From your media library – This option allows you to add images that you have previously uploaded you your website.
3) Once you have selected an image to upload you can add a title if you like, link the image, and choose alignment and size.
The alignment option determines how text will wrap around the image. If you do not want text to wrap and instead want the image to sit on its own line with nothing to the right or left of it, choose none. When finished click insert image.
4) Once the image has been inserted into the post you can click on the icon in the upper left hand corner of the image to open the editing panel.
The first editing screen offers you the same options you had when you inserted the image, in case you wanted to change something. When finished here click on the Advanced Settings tab. The options of note in this section are as follows:
- Size – You will want to leave this option alone in most cases. It is much better to simply delete the image and insert it again at a different size as using this option will force WordPress to load the original size and then resize the image every time the page is loaded. This can potentially hinder performance. Your best bet is to resize your images to the correct dimensions you will want before ever uploading them to your site at all.
- Image Properties – Here you can add a black border or add vertical and horizontal space around your image. To use these features simply enter a number into the corresponding box. The number you enter represents pixels (ex: border that is 1,2,3, etc. pixels thick).
- Advanced Link Settings – Finally, if you are linking your image this section lets you set your preferences. The most useful feature here is the open link in new window option.
1) Adding video is much like adding an image. Click on the add video button and follow the process.
2) Alternatively, if the video is coming from another online source such as YouTube, it is sometimes easier to just copy the embed code and enter it manually.
To do this you need to click on the html button in the upper right hand corner of the body module. Copy the embed code from the video source. Now you can simply paste the embed code into the post.
Whenever you need to place any kind of html or java script code into a post you need to do so using the html tab.
Also if something in your post just does not look right but you can’t seem to change it try visiting the html editor and you will usually see that there is some kind of erroneous code causing the problem that you can just delete.
Creating Anchor Text
1) To create anchor text start by highlighting a portion of text.
2) Next, click on the insert link button.
3) A dialog box will open up. Enter the url you would like to link the text to, add a title if you like that will be displayed when hovering over the link, and set whether or not to open the link in a new window.
A suggestion is to have links that lead people away from your site open in a new window, while leaving internal links opening in the same window.
4) If you are creating an internal link you can do so easily by clicking the or link to existing content button at the bottom of the dialog box. Then just navigate to the post or page you are trying to link to.
This is the spell checker button. This is an enhanced version provided by the JetPack plugin but WordPress also comes with its own default spell checker. Always remember to use this feature before publishing a new post or page.
Click on the kitchen sink button to open up the second tier of editing options.
The paragraph button lets you assign formatting to your text. Click on the drop down arrow and you will see a list of options.
Use headings to organize your content. You never want to write in huge blocks of text as if you were writing a formal paper. Web text should be concise and direct, so if you have a large topic to cover use headings and lists as well as shorter paragraphs to break up the content into more manageable bits.
Typically when you are copy an pasting in a word processing program you can simply right-click or use the Ctrl+C – Ctrl+V commands. When pasting text to an online document however the background html code of the copied text can mess things up.
For this reason, whenever you are pasting text that has been copied from another source into your posts and pages you should use the paste as plain text button. This will strip out all of the formatting code and leave only the text itself.
Finally, the undo and redo buttons work the same way as other text editing software. Simply click the undo button if something goes wrong and you want to undo previous changes. Vice versa for the redo button.
Categories and Tags
The categories and tags modules provide an easy way for you to organize your content so that your visitors can navigate your site.
Categories – You can create both categories and sub categories. As a general rule though you shouldn’t have more than 2 categories assigned to any one post, just to keep things simple. Once you have some categories on your site you can place a categories widget in your blog sidebar for navigation purposes.
Tags – Tags don’t have a drop down, layered, navigation feature like categories do. Tags are simply words that you specify to link related posts. So if someone clicks on the tag “home business” they will be taken to a page that lists every post that you have assigned to that tag. Like categories you can place a tags widget on your blog sidebar if you like.
The featured image module will place an image of your choosing at the beginning of your post that will be styled according to your theme.
The publish module is where you will look to save and publish your new post.
1)Use the save draft button often. WordPress has an automatic save feature that kicks in every so often but it is always best to manually save your draft at regular intervals just to be safe.
2) Click the Preview button to preview your new post in a new window and see how it will look live. If something doesn’t look quite right in your editor it is a good idea to preview the actual post first before making changes. How it looks in the editor and how it will look on the site can be quite different sometimes. Preview your post often.
3) When you are ready for your new post to go live click on the Publish button. Never publish a post until it is completely finished. Keep works in progress saved as drafts until they are ready to go live. You can also schedule posts to published at a later date from this module as well.
Creating pages is very similar to creating posts, with a few differences. Pages do not have categories or tags and there is a Page Attributes module that needs some explaining.
1) Navigate your WordPress dashboard to Pages – Add New. You will see that the editor looks much like the one for posts.
2) Page Attributes – The page attributes module lets you edit the page specific options of WordPress.
Parent – You will use the parent drop-down box when you are creating a sub page. Think of when you visit a website and you hover over a category at the top of the page. Often times a list of other pages will appear in a drop-down fashion. Those other pages are sub pages. You will also want to use the order box to set the hierarchy of your nested sub pages.
Alternatively, you can manipulate sub pages through the menu creator as well (Appearance – Menus). If you want a page to become a sub page just drag it under and slightly to the right of the page you want it to be nested under. Using the menu creator is the more efficient and user-friendly way to edit menu items.
Template – A template is a pre-formatted structure that your new page will fit into. The number and type of templates that you will have available will depend on your theme. One thing to remember though, regardless of your theme, is to never use a blog template on any page other than your blog.
Depending on your theme the blog template may be called the default template instead. If this is the case, then that means you will only ever use this default template on one page, your blog page.
Pages to Include
You can create as many pages as you like on your website but there are a few staples that you should be sure to include.
1) About Page – An about page is a page that you use to introduce yourself to your audience. Tell people about yourself and show them why they should work with you.
You will want to display your about page in the main menu of your website. The about page is one of the most highly trafficked areas of any website so you will want to make it easy for your visitors to find.
2) Work With Us Page – This is the place where visitors can go and see what your business is all about and find out how to partner up with you. You will want to provide people with a way to sign up with you if they choose, either through a link that takes them to a sales page, a signup utility integrated right into the page, or a web form that opts them into a list specific to that opportunity.
3) Contact Page – Including a contact page gives your visitors an easy way to get in touch with you without posting your email address directly on your website for all the spam bots of the world to see. A contact page is one of the easiest to create. All you need is a contact form creator (most premium themes come with them, if not use the contact form 7 plugin).
4) Sitemap – A sitemap gives search engine spiders and visitors an easy way to navigate your site. You should have already created a sitemap in a previous tutorial about how to set up your plugins. Simply add it now to your main or sub menu if you haven’t already.
5) Recommended Resources – A recommended resources page is a great way to share different resources that you find useful in your own business. It is also a great way to monetize your site by sharing affiliate products.
Just make sure that the resources you are recommending are actually things you use and find beneficial. If you bought into something that you never use because it’s terrible, don’t include it here. Transparency and honesty will go a long way.
We hope you have found this tutorial helpful and we will see you in the next one.